Today's customer journey is comprised of multiple online and real-world experiences.  Consider the customer who initially discovers a brand online via a video.  Multiple digital impressions later, a perception is formed in the mind.  A certain percentage will convert to become your customers but what became of all the rest? What’s holding them back?  In a similar fashion, consider all those who did convert and who now experience your brand for the first time in the real world -- some will become repeat buyers but others will not. Why did they become one time buyers who will not return? What's the "experience delta" between their expectation and the reality of what they actually experienced with your brand?  Qbit gives you these answers by empowering you to quickly blend any combination of online and real-world experiences to understand the cognitive thinking and decision making process along any customer journey.