Benefits

engage faster

Instantly measure the customer voice in any experience:

virtually, digitally, online, in-app, at home, on location, at live events. 

 
Digital |

Today's customer journey is comprised of multiple online and real-world experiences.  Consider the customer who initially discovers a brand online via a video.  Multiple digital impressions later, a perception is formed in the mind.  A certain percentage will convert to become your customers but what became of all the rest? What’s holding them back?  In a similar fashion, consider all those who did convert and who now experience your brand for the first time in the real world -- some will become repeat buyers but others will not. Why did they become one time buyers who will not return? What's the "experience delta" between their expectation and the reality of what they actually experienced with your brand?  Qbit gives you these answers by empowering you to quickly blend any combination of online and real-world experiences to understand the cognitive thinking and decision making process along any customer journey. 

engage faster

Virtually |
Quantify cognitive engagement with new concepts and designs. Learn more > 
Digitally |
Capture verbal reaction to assets such as ads, videos and messaging. Learn more > 
Online |
Unravel the shopper journey by A/B testing websites and checkout. Learn more > 
In App |
Identify where and why users get confused or frustrated in your app. Learn More >
On Location |
Monitor ongoing service experiences (e.g. hospitality, restaurants). Learn More >
During Use |
Map the customer experience from out-of-box through product usage. Learn More >
Sensory |
Measure in-situ out-of-box and sensory experiences (taste, touch, etc.). Learn More >
Live Events |
Learn how Qbit quantifies experiences at venues, pop-ups & booths. Learn More >

DECIDE FASTER

Eliminate the threat of fake social data & bots by capturing real voices for 100% clean, highly scalable data set.

 

CBS News, Wired Magazine, the New Yorker and countless other leading publications are regularly reporting on the deluge of fake social content that is polluting online data sources — from fake product reviews, to fake people (aka bots) taking surveys, to fake followers and clicks. Can any business really afford the risk of making important business decisions using fake data? Qbit’s proprietary suite of technologies eliminates the risk of bots and bogus data, giving you 100% decision making confidence by ensuring you engage only with real people. But don't take our word for it, you can verify the data for yourself by hearing actual voices.  Of equal importance, Qbit has been architected from the ground up to crunch all this highly credible, yet massively unstructured data into clean, actionable insights at scale. 

DECIDE faster

Artificial Intelligence |
Learn how Qbit's AI understands open-ended verbal, video & text
Human Verification |
Learn how Qbit employs human review to maximize accuracy while ensuring data confidentiality 
Contextual Tagging |
Learn how Qbit surfaces contextual tags for quickly spotting key insights in the open ended data
Dynamic Filtering |
Learn how Qbit provides the capability to slice & dice the qualitative by the quantitive 
Custom Annotation |
Learn how Qbit empowers you to annotate insights directly into your insights dashboard at the question level
Team Chat |
Learn how Qbit enables multiple members of your team to discuss insights & action items at the dashboard level
Expert Insights |
Learn how Qbit how you can access expert analysis to warp speed your time from insights to action

ACT FASTER

Easily glean crisp insights at both the strategic “100k foot” and tactical “5k foot” levels with dynamic structuring of unstructured data.

 

Effective decision making leadership demands the ability to see the big picture at a strategic level while simultaneously being able to zoom down into specific tactical level areas of importance. Qbit's insights dashboard has been purpose-built to deliver on this exact need by transforming unstructured data into clear, easy-to-read structured insights that provide clear "100k foot” views.  These views let you quickly visualize the qualitative data by both sentiment (i.e. how it was said emotionally) and content (i.e. what was said contextually). At the same time, you can dynamically filter the qualitative data as you’re accustomed to doing with quantitative data and you can easily zero in on a particular segment at the "5k foot" view to understand their cognitive reasoning and decision making process.

ACT faster

See The Big Picture |
See how Qbit provides easy-to-read structured insights that provide clear "100k foot” of the broad strategy
Dive Into Hotspots | 
See how Qbit empowers you to deep dive into a specific segment at the "5k foot" level to understand their cognitive reasoning.
Measure Moments |
See how Qbit measures any in-the-moment experience  (physical or digital world) by capturing real time audio or video responses
Quantify Sentiment |
See how Qbit maps emotional responses along an interactive sentiment spectrum that lets you quickly pin point issues
Unravel Context |
See how Qbit translates what's being said by functional areas that let you see the key cognitive drivers in consumer thinking and response
Understand Decisions |
See how Qbit empowers you with the deepest understanding of the 'why' behind decision making in any type of A/B testing