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PLATFORM | QUALITATIVE

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contextually rich live conversations

Qbit makes it easier to do live interviews by capturing key insights while you remain fully engaged in the conversation. Qbit also enables you to seamlessly blend quant questions into the flow of your qual interviews.

contextually rich unmoderated responses

Stay connected with your customers through unmoderated interviews. Side step the scheduling hassle of live interviews by letting Qbit's AI interviewer ask the questions you want asked.

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frictionless voice feedback unmutes audiences 

Verbal open-ended consumer feedback is gold because it captures tone, nuance, sentiment that that written responses do not. The net result is not only contextually richer responses but deeper insights and understanding.

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open-ended video: front or back of camera

Up-level how you measure and improve your brand's out of box (OOB) experience for customers. Empower participants to share their feedback using front or back of camera short videos. 

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open-ended text for when the written word is best

For those situations where using voice or video capture is not feasible (e.g. conferences, loud concerts, noisy venues), Qbit's got it covered with the option to capture open-ended text. 

up-level heat mapping power with open ended 

Heat mapping is a powerful tool to better understand how to grab consumer attention. Qbit couples heat mapping with open ended verbal response to reveal the cognitive context that is otherwise absent.

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image collages for when pics are worth 1k words

Engaging consumers to share a pic of what they prepared maximizes quality in IHUTs. Picture or video collages are also powerful tools to use in revealing adjacent / competitor brands in-situ (e.g. pantry, medicine cabinet tours).  

measure actual product engagement with 1 sensor

How is your brand actually used in the home?Time of day? Frequency? Duration? Qbit works with any sensor to reveal this data along with usage context by coupling open ended response in the form of audio  or video.

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why choose Qbit?

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PROVEN PLATFORM

patented and trusted by national brands, millions of voice sentiments crunched into actionable insights 

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BLISTERING SPEED

fastest planning & execution to go from live customer voices to data driven business decisions

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100% CREDIBILITY

highest response rates, most credible data and richest contextual understanding - all in near real time

Qbit platform has cued millions of human sentiment bits

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ready to up level your sensory testing?

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