QBIT FOR INSIGHTS
get the market, product, pricing and customer insights you need to make the most important decisions
fuel brand success
from development to maturity, get insights at every product stage
surface relevant insights
give your insights team super powers
brand building insights capabilities
find out who your target audience is, engage with them and find out what matters most to them and why
get credible and actionable feedback on product offerings at any stage: from concept to in-market
surface insights to build viral products and best-in-class marketing campaigns
how insights teams have surfaced relevant insights with Qbit's magic
unmute experiences with 1 voice question
Surveys people actually enjoy taking. Long surveys not only yield far fewer responses but frustrate customers. Need to narrow down multiple ads, claims or concepts? Or understand what catches the eye on a product, web page or shelf? Qbit's Single Question survey couples interactive choice with a single open ended voice question to understand 'why'. Get back results that are 100% credible, contextually rich and higher in audience engagement.
turn real voices into real insights
Uncover honest, authentic, eye opening brand insights using unmoderated video or voice engagement with customers. Qbit's Living Streams empower you to collect ongoing real world brand insights without the hassle of needing to schedule participants. In addition to getting a dashboard of insightful interview clips, Qbit's Live Sentiment Router can give you real time notifications on especially insightful experiences based on sentiment.
insights for go-to-market confidence
Get credible insights that enable go-to-market confidence using A/B voice tests. You've narrowed the field of candidates to two lead contenders. Whether it be concepts, app designs, packaging claims, videos, ads, web pages or brand messaging, empower your teams to make that final decision using Qbit's Voice Choice. Unlike status quo A/B testing, our approach ensures responses come only from real people who are cognitively and vocally engaged. Get clear, confident go forward direction with credible insights.
live interviews that yield breakthrough insights
We've revolutionized the live 1 on 1 interview. Trade the worry of taking notes for more engagement with participants. Qbit's real time transcription ensures you never miss a word so you can remain fully engaged in the conversation. Gain the clearest understanding of motivations, perceptions and attitudes. Dive deep into critical details and nuanced experiences. Qbit's Live Interviews give you all the above and we even handle the recruiting and scheduling. Oh and it's a snap to annotate and socialize the most meaningful video clips, notes & key take aways.
our AI finds you needles in the video stack
Unlock more insights from existing videos. Do you have previously recorded customer interviews or product testing videos? Let Qbit's Video Reels go to work for you. Get back a dashboard populated with highlight reels of only the most meaningful video clips, tagged by sentiment along with transcription by each speaker. We're integrated with Zoom so we can automatically analyze videos saved there or elsewhere.
powerful consumer behavior predictions
Automatically uncover the key drivers that attract people to your brand through real-time analytics and predictive insights. Track multiple brands at the line or SKU level and, optionally, include leading competitors as well. Qbit's Brand Tracker provides real-time clarity and understanding of what’s being said about your category, brand and marketplace performance. Additionally, optional real time alerts provide a 'heads up' on rapidly shifting consumer behaviors enabling you to take informed, rapid action on breaking trends.
connect all the shopper dots
Drive higher funnel conversion rates. Unleash funnel metrics to diagnose critical gaps in the shopper journey. Qbit's Shopper Funnel maps the entire journey from consideration to post purchase. Connect all the shopper dots including: brand awareness, competitor consideration, purchase interest, purchase experience, post purchase NPS (Net Promoter Score) and every step in between.
surface crucial pre-launch insights
Maximize your go-to-market confidence by gathering real insights on how people actually experience your brand in their lives. Before launching, put your products into real hands. Find out what customers really think using Qbit's In-Home Usage Test (IHUT). From address validation, to shipping, to bar code verification, to verbal / video feedback to blending quant and qual feedback, Qbit has all steps covered. Empower your brand to launch with maximum assurance.
put out stakeholder fires before they spark
Let stakeholders fall in love with how your insights team communicates. Instead of wasting time trying to find availability on busy stakeholder calendars, leverage Qbit's Voice Slack to gather verbal stakeholder feedback in real time on your presentations. Empower stakeholders to share their thoughts when it's most convenient for them. Then leverage Qbit's Live Sentiment Router to get notified of responses that need some extra hand holding.
effortlessly more effective focus groups
More productive & collaborative focus groups let you can stay fully engaged in the conversation. Qbit provides automated meeting notes including transcription & sentiment analysis by speaker. Qbit's Focus Groups empower you to carry out comprehensive & credible online research with exceptional ease. Leading up to the meeting Qbit handles all the recruiting scheduling and following the meeting Qbit makes it a snap to annotate and socialize the most meaningful notes, video clips, insights, action items and key take aways.
reveal the key to repeat purchases
The holy grail in last mile experience: reveal what actually happens with your products in the home. How are they used? when? frequency? duration? time of day? Qbit's Last Mile Sensor measures the above automagically. And, when combined with Qbit's single open ended verbal questions, surfaces the true north of what will transform consumers from passives into brand promoting repeat shoppers.