PLATFORM | QUANTITATIVE
robust conjoint question & analysis capabilities
Whether you’re developing a new product or service, use conjoint analysis to eliminate the guesswork in figuring out how to optimally configure the product and price in a way customers will love.
simple yet powerful TURF choices engine
Gain insight into maximizing the number of people you can address by using to TURF to measure the appeal and reach (i.e. willingness to buy) within a market for a combination of products, features, or messages.
mixed media MaxDiff questions & analysis
What do people like most? Second most? MaxDiff surfaces relative preferences among multiple choices. Identify trade-offs vs. areas of focus for developing products or services through preference & importance scores for each choice.
Net Promoter Score (NPS) question & chart
Measure customer loyalty and satisfaction using a single question. A score higher than the industry average signals a healthy relationship with customers who are likely to promote your brand, in turn driving growth.
custom Van Westendorp pricing sensitivity
How much you should charge your customers? Identify a range of acceptable prices for any product or service by asking respondents to evaluate four specific price points. Get back a price curve that reveals the acceptable price range.
a wide variety of matrix and ranking questions
Use matrix questions when you need to ask several questions in a scaled format about a similar idea. Qbit also offers rank questions for rating experiences on multipoint scales or determining what is most & least preferred.
present a grid of images to view or videos to watch
Which ad image, promotional video or design concept resonates the most? Use Qbit's media grids to present a wide variety of videos, images, even audio files (e.g. radio ads) to any target demographic or segment of your customers.
assorted sentiment styles & customizable scales
Qbit offers a wide range of sentiment scales (e.g. thumbs, stars, hearts, etc) along with highly customizable multi-point scales such as 5 or7 point JAR (Just About Right) scales for sensory measurement and comparison.