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decrease time to market and increase share of wallet by building high demand products with market fit

create viral products

unlock winning insights at each stage of the product life cycle


perfect market fit


give your product team super powers

product building advantages

product optimization

employ conjoint analysis to develop optimal products by understanding consumer choices, trade-offs and attribute importance

package testing

ensure maximum appeal with your target audience competitor differentiation by gathering rich contextual feedback on designs

price testing

dial in optimal price points for any product or service using the Van Westendorp price sensitivity model


how product teams have perfected market fit with Qbit's magic 


get pre-launch assurance


Get greater go-to-market confidence by testing how people actually experience your brand in their lives. Before launching, put your products into real hands. Find out what customers really think using Qbit's In-Home Usage Test (IHUT). From address validation, to shipping, to bar code verification, to verbal / video feedback to blending quant and qual feedback, Qbit has all steps covered. Empower your brand to launch with maximum assurance.

Voice Choice

go-to-market clarity and confidence


Decision confidence with A/B voice tests. You've narrowed the field of candidates to two lead contenders. Whether it be concepts, app designs, packaging claims, videos, ads, web pages or brand messaging, empower your teams to make that final decision using Qbit's Voice Choice. Unlike status quo A/B testing, our approach ensures responses come only from real people who are cognitively and vocally engaged. Get clear, confident go forward direction with credible data. 

effortlessly more effective focus groups


More productive & collaborative focus groups let you can stay fully engaged in the conversation. Qbit provides automated meeting notes including transcription & sentiment analysis by speaker. Qbit's Focus Groups empower you to carry out comprehensive & credible online research with exceptional ease. Leading up to the meeting Qbit handles all the recruiting scheduling and following the meeting Qbit makes it a snap to annotate and socialize the most meaningful notes, video clips, insights, action items and key take aways.

iterate to great, without the wait


Incorporate rapid feedback for product innovations by engaging real consumers using unmoderated video interviews throughout the development process. Qbit's Living Streams empowers you to collect ongoing incremental feedback without the hassle of scheduling participants. In addition to getting a dashboard of insightful interview clips, Qbit's Live Sentiment Router can give you real time notifications on participant experiences based on sentiment. 

Video Reels

our AI finds you needles in the video stack


Unlock more insights from existing videos. Do you have previously recorded customer interviews or product testing videos? Let Qbit's Video Reels go to work for you. Get back a dashboard populated with highlight reels of only the most meaningful video clips, tagged by sentiment along with transcription by each speaker. We're integrated with Zoom so we can automatically analyze videos saved there or elsewhere.

powerful consumer behavior predictions


Automatically uncover the key drivers that attract people to your brand through real-time analytics and predictive insights. Track multiple brands at the line or SKU level and, optionally, include leading competitors as well. Qbit's Brand Tracker provides real-time clarity and understanding of what’s being said about your category, brand and marketplace performance. Additionally, optional real time alerts provide a 'heads up' on rapidly shifting consumer behaviors enabling you to take informed, rapid action on breaking trends. 

unmute brands with single voice questions


Surveys people actually enjoy taking. Long surveys not only yield far fewer responses but frustrate customers. Need to narrow down multiple ads, claims or concepts? Or understand what catches the eye on a product, web page or shelf? Qbit's Single Question survey couples interactive choice with a single open ended voice question to understand 'why'. Get back results that are 100% credible, contextually rich and higher in audience engagement.

live interviews that return real value


We've revolutionized the live 1 on 1 interview. Trade the worry of taking notes for more engagement with participants. Qbit's real time transcription ensures you never miss a word so you can remain fully engaged in the conversation. Gain the clearest understanding of motivations, perceptions and attitudes. Dive deep into critical details and nuanced product experiences. Qbit's Live Interviews give you all the above and we even handle the recruiting and scheduling. Oh and it's a snap to annotate and socialize the most meaningful video clips, notes & key take aways.

put out stakeholder fires before they spark


Let stakeholders fall in love with how your product team communicates. Instead of wasting time trying to find availability on busy stakeholder calendars, leverage Qbit's Voice Slack to gather verbal stakeholder feedback in real time on your presentations. Empower stakeholders to share their thoughts when it's most convenient for them. Then leverage Qbit's Live Sentiment Router to get notified of responses that need some extra hand holding. 

connect all the shopper dots


Drive higher funnel conversion rates. Unleash funnel metrics to diagnose critical gaps in the shopper journey. Qbit's Shopper Funnel maps the entire journey from consideration to post purchase. Connect all the shopper dots including: brand awareness, competitor consideration, purchase interest, purchase experience, post purchase NPS (Net Promoter Score) and every step in between. 

Last Mile

reveal the key to repeat purchases


The holy grail in last mile experience: reveal what actually happens with your products in the home. How are they used? when? frequency? duration? time of day? Qbit's Last Mile Sensor measures the above automagically. And, when combined with Qbit's single open ended verbal questions, surfaces the true north of what will transform consumers from passives into brand promoting repeat shoppers.

why choose Qbit for product?



patented and trusted by national brands, millions of voice sentiments crunched into actionable insights 



fastest planning & execution to go from live customer voices to data driven business decisions



highest response rates, most credible data and richest contextual understanding - all in near real time

Qbit platform has cued millions of human sentiment bits


ready to create viral products?

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