QBIT FOR MARKETERS
build brands that customers love and trust by informing creative strategy and improving brand perception
propel brand growth
from awareness to advocacy, build a brand customers love
acquire new customers
give your marketers super powers
brand building insights capabilities
find out who your target audience is, engage with them and find out what matters most to them and why
get credible and actionable feedback on product offerings at any stage: from concept to in-market
take your A/B testing to the next level by understanding not just which variant is better but why
how marketers have acquired new customers with Qbit's magic
turn voices into viral opportunities
Uncover your brand's next viral opportunity using unmoderated video or voice engagement with customers. Qbit's Living Streams goes beyond NPS alone to give your brand a Living Virality Score while simultaneously surfacing new opportunities to boost your brand's virality. Let Qbit's AI Interviewer carry out ongoing unmoderated interviews that are tailored to your brand's style while letting Qbit's Live Sentiment Router provide you real time notifications on customer experiences based on sentiment.
unmute experiences with 1 voice question
Surveys people actually enjoy taking. Long surveys not only yield far fewer responses but frustrate customers. Need to narrow down multiple ads, claims or concepts? Or understand what catches the eye on a product, web page or shelf? Qbit's Single Question survey couples interactive choice with a single open ended voice question to understand 'why'. Get back results that are 100% credible, contextually rich and higher in audience engagement.
go-to-market clarity and confidence
Decision confidence with A/B voice tests. You've narrowed the field of candidates to two lead contenders. Whether it be market positioning, messaging, pricing, concepts, claims, videos, ads, web pages or media, empower your teams to make that final decision using Qbit's Voice Choice. Unlike status quo A/B testing, our approach ensures responses come only from real people who are cognitively and vocally engaged. Get clear, confident go forward direction with credible data.
get pre-launch assurance
Gain greater go-to-market confidence by testing how people actually experience your brand in their lives. Before launching, put your products into real hands. Find out what customers really think using Qbit's In-Home Usage Test (IHUT). From address validation, to shipping, to bar code verification, to verbal / video feedback to blending quant and qual feedback, Qbit has all steps covered. Empower your brand to launch with maximum assurance.
live interviews that return real value
We've revolutionized the live 1 on 1 interview. Trade the worry of taking notes for more engagement with participants. Qbit's real time transcription ensures you never miss a word so you can remain fully engaged in the conversation. Gain the clearest understanding of motivations, perceptions and attitudes. Dive deep into critical details and nuanced experiences. Qbit's Live Interviews give you all the above and we even handle the recruiting and scheduling. Oh and it's a snap to annotate and socialize the most meaningful video clips, notes & key take aways.
powerful consumer behavior predictions
Automatically uncover the key drivers that attract people to your brand through real-time analytics and predictive insights. Track multiple brands at the line or SKU level and, optionally, include leading competitors as well. Qbit's Brand Tracker provides real-time clarity and understanding of what’s being said about your category, brand and marketplace performance. Additionally, optional real time alerts provide a 'heads up' on rapidly shifting consumer behaviors enabling you to take informed, rapid action on breaking trends.
our AI finds you needles in the video stack
Unlock more insights from existing videos. Do you have previously recorded customer interviews or product testing videos? Let Qbit's Video Reels go to work for you. Get back a dashboard populated with highlight reels of only the most meaningful video clips, tagged by sentiment along with transcription by each speaker. We're integrated with Zoom so we can automatically analyze videos saved there or elsewhere.
connect all the shopper dots
Drive higher funnel conversion rates. Unleash funnel metrics to diagnose critical gaps in the shopper journey. Qbit's Shopper Funnel maps the entire journey from consideration to post purchase. Connect all the shopper dots including: brand awareness, competitor consideration, purchase interest, purchase experience, post purchase NPS (Net Promoter Score) and every step in between.
effortlessly more effective focus groups
More productive & collaborative focus groups let you can stay fully engaged in the conversation. Qbit provides automated meeting notes including transcription & sentiment analysis by speaker. Qbit's Focus Groups empower you to carry out comprehensive & credible online research with exceptional ease. Leading up to the meeting Qbit handles all the recruiting scheduling and following the meeting Qbit makes it a snap to annotate and socialize the most meaningful notes, video clips, insights, action items and key take aways.
put out stakeholder fires before they spark
Let stakeholders fall in love with how your marketing team communicates. Instead of wasting time trying to find availability on busy stakeholder calendars, leverage Qbit's Voice Slack to gather verbal stakeholder feedback in real time on your presentations. Empower stakeholders to share their thoughts when it's most convenient for them. Then leverage Qbit's Live Sentiment Router to get notified of responses that need some extra hand holding.
reveal the key to repeat purchases
The holy grail in last mile experience: reveal what actually happens with your products in the home. How are they used? when? frequency? duration? time of day? Qbit's Last Mile Sensor measures the above automagically. And, when combined with Qbit's single open ended verbal questions, surfaces the true north of what will transform consumers from passives into brand promoting repeat shoppers.