participant experience
your insights
Blend best-in-the-world qualitative
with best-in-class quantitative
Examples: Open Ended Qualitative Insights
open ended
media: Images
open ended: Audio
open ended
Insights:
General
Participants virtually engaging with image assets and then voicing their likes & dislikes
Based on the context and sentiment of what participants are saying, General Insights provides a fast and accurate way to get a read at "50,000 feet". Especially useful when vetting multiple variations.
open ended
media: VIDEOS
open ended: Audio
open ended
Insights:
COGNITIVE
Participants virtually engaging with video assets and then voicing their likes & dislikes
Based on the context and sentiment of what participants are saying, Cognitive Insights provides a fast and accurate way to surface and understand the top resonant themes at "25,000 feet".
OPEN ENDED
media: Images
open ended: Audio
OPEN ENDED
Insights:
DUEL, FUNCTIONAL
Participants consider two leading contenders, choosing between one and voicing why.
Based on the context and sentiment of what participants are saying, Functional Insights provide the deepest understanding of what participants are speaking about and why at "10,000" feet.

Additional Open Ended Qualitative Features
At Home Sensory
Back of Camera Reaction
Heat Map Audio
In-Store Shopping
Front of Camera Reaction
Heat Map Video
Website Shopping
A | B Video Reaction
Text Input
Examples: Closed Ended Quantitative Insights
pricing
pricing
multi collage
multi collage
heat map
heat map
ranking
ranking
image grid
image grid
Additional Closed Ended Quantitative Features
Sentiment Rating
Star Rating
Thumbs Rating
Heart Rating
NPS
Multiple Choice
Matrix
Multi Select
Video Grid
Slider
Single Image Collage
Yes / No
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