Blend best-in-the-world qualitative

with best-in-class quantitative

Examples: Open Ended Qualitative Insights

Insights:

General 

Participants virtually engaging with image assets and then voicing their likes & dislikes

Based on the context and sentiment of what participants are saying, General Insights provides a fast and accurate way to get a read at "50,000 feet".  Especially useful when vetting multiple variations. 

Insights:

COGNITIVE 

Participants virtually engaging with video assets and then voicing their likes & dislikes

Based on the context and sentiment of what participants are saying, Cognitive Insights provides a fast and accurate way to surface and understand the top resonant themes at "25,000 feet". 

Insights:

DUEL, FUNCTIONAL 

Participants consider two leading contenders, choosing between one and voicing why.  

Based on the context and sentiment of what participants are saying, Functional Insights provide the deepest understanding of what participants are speaking about and why at "10,000" feet. 

Additional Open Ended Qualitative Features

At Home Sensory

Back of Camera Reaction

Heat Map Audio

In-Store Shopping

Front of Camera Reaction

Heat Map Video

Website Shopping

A | B Video Reaction

Text Input

Examples: Closed Ended Quantitative Insights

Additional Closed Ended Quantitative Features

Sentiment Rating

Star Rating

Thumbs Rating

Heart Rating

NPS

Multiple Choice

Matrix

Multi Select

Video Grid

Slider

Single Image Collage

Yes / No

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